PPC With Facebook Marketing - You Should Learn It

The newest rage, particularly after Googles recent changes to their adwords guidelines (that I?m admittedly still trying to puzzle out) is Facebook PPC (Pay per click) Marketing. There is talk about Facebook Marketing for sometime now, but that?s more about strategic technique social network. Friending fellow entrepreneurs and then subtly recruiting them into your business. That?s not what I wish to talk about here. Facebook now allows you to set up PPC ads, just like Google, Yahoo, and Bing, and then laser target them for maximum effectiveness. I'm not an expert (yet) on Facebook PPC marketing but I know enough to obtain results and I wanted to share what I know so far with you. Enjoy!

The Ad

For people in network marketing , you need to know that the Facebook ad approval team isn't keen on us. According to my experience, you will not be able to get an ad approved that mentions or talks about an online business, making money from home, or any kind of income potential. Your best bet to get an ad approved is to either add value (with a blog) or to pay attention to prospecting (showing others the way to generate leads for their business). I have done the latter.

Laser Targeted Marketing

The truly appealing part of Facebook PPC is ways to really super target the demographics of the users who you want to see your ad. One can market to your ads, based on people?s Facebook profile information, by:

* Nation

* Foreign language

* Age group

* Sex

* Interested In

* Relationship

* Likes and Interests

* Education

* Workplaces

* Connections and Friends of Connections

Cost

The PPC cost, in the meantime, is less expensive than Google but not really be a whole lot. I would not choose Facebook PPC because of price around because of how you really drill down to create your target audience. And, there?s much less competition. You may pay for either on a Pay per click (CPC) or a Pay Per Impression (CPM). I recommend that you pay per click, particularly until you figure out what?s working for you and what is not. Additionally, you will be told the price range that you should remain between if you would like your ad shown. Of the few ads that I've written, it?s been recommended that I stay around $1 per click. I'll be adding more on this subject, as well as LinkedIn PPC, as time goes on. Please share your experiences and I will publish them here.